Influencer Pricing Calculator
Estimate a fair per-post price from average views and a CPM band — free, no sign-up.
- Computed locally from your input
- Nothing is uploaded
- Formula is public
Platform
On the creator side? Estimate your Creator Rewards earnings with the earnings calculator →
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How the calculator works
Price ≈ average views ÷ 1,000 × CPM. We prefill typical CPM bands by platform (TikTok $3–8, Instagram $6–12, YouTube $8–20) — edit them to match your niche's going rate.
How to read the result
Use the band as an opening range: proven engagement and past sponsorship performance justify the upper end; unproven accounts usually open near the lower end.
FAQ
- Should I price on followers or views?
- Views. Follower count is reach potential; average views is what actually gets delivered — most professional rate cards are CPM on delivered views.
- What raises the price beyond CPM?
- Usage rights (ads beyond the platform), exclusivity clauses, whitelisting and fast turnarounds are commonly priced as add-ons on top of the base post.
- Where do the CPM ranges come from?
- Commonly cited industry rate bands per 1,000 views — TikTok $3–8, Instagram $6–12, YouTube $8–20. Both ends are editable, so you can plug in your own benchmarks or an agency rate card.
- Does the estimate include production costs?
- No. It estimates the posting fee based on delivered views. Scripting, shooting, editing and licensing are typically billed separately from the base post.
- Why is YouTube's CPM band the highest?
- YouTube views come with longer watch times and search-driven longevity, so each delivered view tends to be worth more to advertisers than a short-form view.
- How do I sanity-check a creator's quote with this tool?
- Enter the creator's median views from recent organic posts — not their best viral. If the quote sits far above the band, ask for case data or compare the creator against similar accounts first.
- Where does the data come from?
- Public platform data and third-party public profile databases. We don't scrape behind logins or buy private lists.
- Is this an audit?
- No. It's a heuristic estimate from public metrics to help you decide whether to reach out — not a verdict on a creator.
- Does it cost anything?
- Some tools work without signing up. Data lookups use a small number of credits per successful query; failures are refunded automatically.
- Can I export the results?
- Yes. Unlocked results export to CSV, and in the workspace you can process them in batches.
Last updated: 2026-11-02